Objective

Creative and versatile multimedia designer with 10+ years of experience across higher education, UX/UI, and marketing. Specializes in cross-platform storytelling, brand development, and user-centered web and print solutions. Proven ability to collaborate across teams to deliver accessible, engaging experiences that elevate institutional identity and user engagement.

Experience

December 2023 – Present

University of Minnesota
Multimedia Designer

  • Maintain and evolve brand standards across digital and print platforms for a Big Ten university system.
  • Collaborate with UX designers and developers to deliver intuitive, on-brand web experiences across multi-campus web infrastructure.
  • Design marketing materials for admissions, community outreach, and current students, including email campaigns, brochures, and event collateral.
  • Designed static and animated infographics for legislative advocacy campaigns, simplifying complex data for public audiences and stakeholders

May 2023 – December 2023

University of Southern California | Human Resources, Equity, and Compliance
Visual Graphic Designer

  • Refined and implemented visual branding guidelines for USC’s Human Resources, Equity, and Compliance division
  • Created graphics and web assets for high-impact internal communications and compliance campaigns
  • Partnered with cross-functional teams to craft accessible, narrative-driven design for web and email
  • Led design improvements for internal platforms, enhancing clarity and engagement for a staff audience of 1,000+

September 2016 – May 2023

University of Iowa | College of Liberal Arts and Sciences
Creative Coordinator and Web Designer

  • Led design and UX strategy for 50+ departmental websites using the Drupal CMS
  • Developed and executed integrated print and digital marketing campaigns targeting prospective students, alumni, and faculty
  • Developed marketing materials for prospective and current students, staff, faculty, and alumni across a wide array of physical and digital mediums
  • Researched, planed, organized, and executed multi-platform marketing strategies for departments and programs
  • Conducted marketing analysis to identify actionable opportunities for optimization and to improve engagement for key audiences
  • Improved information architecture and accessibility across major college websites, driving measurable increases in usability and traffic.
  • Managed vendor relationships and production for brochures, signage, and promotional materials

August 2015 – May 2016

Visual Logic Group
UI/UX Designer

  • Designed and tested UI/UX interfaces for enterprise software, including projects for John Deere’s Operations Center.
  • Created custom icons, workflows, and interactive wireframes for web-based tools.
  • Conducted user testing and iterative prototyping to deliver production-ready applications.

January 2014 – August 2015

University of Northern Iowa | College of Humanities, Arts and Sciences
Promotions Assistant

  • Designed print and digital marketing materials to promote academic programs and student events.
  • Supported recruitment initiatives with targeted campaigns and on-campus outreach collateral.

Education

2012 – 2016

University of Northern Iowa | Bachelor of Arts, Graphic Design
Art History Minor

Skills

Design & Creative Tools:

  • Adobe Creative Suite (InDesign, Photoshop, Illustrator), Adobe After Effects, Figma

Web & UX:

  • HTML/CSS, JavaScript (basic), Drupal, WordPress, Balsamiq, InVision, Wireframing, User Testing, Iconography, Figma

Marketing & Strategy:

  • Google Analytics, SEO, Email Marketing, Campaign Design, Marketing Automation

Social and Digital:

  • Content strategy for Facebook, Instagram, Twitter, TikTok

Languages:

  • German: Full Professional Proficiency (C1)
  • Italian: Basic Proficiency (A1–A2)

Certificates

AIGA: Web Design Certificate
AIGA: Digital Marketing Certificate