Communications for a Human Resources department at one of the nation’s most prestigious universities — a West Coast Ivy is no small task. Even within an internally-focused mission, the challenge of creating work that speaks a language of inclusiveness, accessibility, and clear intent is difficult. Despite the difficulty, I worked to leverage the USC brand in order to create engaging and useful web experiences, easy-to-understand yet vital print communications around health insurance, life insurance, and more. I also worked to push the brand by creating a proprietary to HR tertiary colour pallet and custom icons.