Objective
I specialize in web design, print graphic design, editorial design and digital marketing. I have a combined experience of 10 years, and I will apply that experience to creatively solve design and marketing challenges.
Experience
May 2023 – Present
University of Southern California | Human Resources, Equity, and Compliance
Visual Graphic Designer
- Development of HREC brand and visual guidelines
- Support, maintain and create visual assets for email and web communications
- Collaborate with designers, content editors, and staff to develop engaging and compelling assets for storytelling
- Creatively execute design projects for USC’s web presence
September 2016 – May 2023
University of Iowa | College of Liberal Arts and Sciences
Creative Coordinator and Web Designer
- Wireframed, planed, researched and designed department, program and internal collegiate websites with Drupal CMS.
- Analyzed user data to inform decisions about digital marketing strategies.
- Developed marketing materials for prospective and current students, staff, faculty, and alumni across a wide array of physical and digital mediums.
- Researched, planed, organized, and executed multi-platform marketing strategies for departments and programs.
- Conducted marketing analysis to identify actionable opportunities for optimization and to improve engagement for key audiences.
- Worked directly with print vendors on print publications, environmental designs, direct marketing materials and expo materials.
August 2015 – May 2016
Visual Logic Group
UI/UX Designer
- Researched, designed, built, and tested UX and UI applications.
- Worked with Fortune 500 companies, such as John Deere to create interfaces, icons, and application concepts to improve applications such as Operations Center.
January 2014 – August 2015
University of Northern Iowa | College of Humanities, Arts and Sciences
Promotions Assistant
- Designed direct marketing materials for current and prospective students.
- Promoted on campus events and programs to encourage student engagement and campus pride.
Education
2012 – 2016
University of Northern Iowa | Bachelor of Arts, Graphic Design
Art History Minor
Skills and Language
Adobe Creative Suite: InDesign, Photoshop, Illustrator
Animation: Adobe After Effects
Print: Print production and processes, proofing
Web: HTML/CSS, Javascript, Drupal and WordPress CMS
UX Design: Icon design, research, user testing and design
UX Tools: Balsamiq and InVision
Marketing: Google Analytics, SEO, Marketing Automation
Social Media Platforms: Facebook, Twitter, Instagram, TikTok
German: Full professional proficiency (C1)
Italian: Basic proficiency (A1/2)
Certificates
AIGA: Web Design Certificate
AIGA: Digital Marketing Certificate